Gender and toys from one angry little girl’s perspective

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Take a minute and watch this extraordinarily poised (and cute) little girl go after the toy companies over the seperation between girls toys and boys toys…and don't get her started on the color pink.  A special thank you to Toni Antonetti of PRChicago for sending me this.



8 thoughts

  1. ‘Kids don’t lie’, that is what we always trying to say. They are just too innocent to spill what is on their mind. And from this video, we should learn to give them the freedom to choose whatever toys that will make them happy whether it is for boys or girls only.

  2. I visited a Wal*Mart store today and watched a mother and her very young daughter browsing the ‘vehicle’ aisle of the toy area. The little girl looked closely at the toys and seemed quite interested in them. She then suddenly exclaimed, “These are all ‘boys’ toys. These are for boys!” To which her mother replied, “Yes, these are ‘boys’ toys.”
    Toy manufacturers and stores will need to work hard to overcome product gender stereotypes and the resulting limitations placed on the imaginations and creativity of boys and girls alike.

  3. I worked in a toy story and couldn’t believe how the parents are so set in these gender catagories. Refusing to buy a boy a car with a purple roof, because ” husband wouldn’t stand for it”. Wish parents and designers would listen to this kid. And let’s start call ing “action figures” dolls.

  4. I have rising 2 year old and 4 year old girls. They would probably agree with the angry girl. I also helped build and run a No 1 international girls line for over 10 years – fact – if it is girls, pink & glitter it sells – any other colour is less likely to succeed. Ultimate reason – final buying decision is adult not child based for that extra profit based sales margin.

  5. I’m with her! The division between boy’s toys and girl’s toys has gotten crazy. And as a toy package designer I am really disappointed these days with the lack of imagination that seems to go into packaging for girls products. “Make it pink and throw some sparkles on it!” seems to be the rule as if girls can just be distracted away from content with something shiny.

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