Mary Couzin and her Chicago Toy & Game Group are working hard to make the 3rd week in November one of the most important weeks in the toy industry calendar…and they are succeeding. The week, which already features the Toy & Game Inventors Conference on November 17 and 18; the 4th annual TAGIE Awards the evening of November 18 and the Chicago Toy & Game Fair on November 19th and 20th will now include a Social Media & Play conference on November 18.
The new Social Media & Play conference will explore social media and gaming trends and how they fit into the future of the toy and game industry. I am finding that there is still some resistance among toy industry regarding social media much less social gaming. So, I consider educational opportunities like this to be a great opportunity to embrace these new paradigms for creating and reaching customers.
I will be Chicago for all the events and hope to see you there as well.