If you are a woman, own a toy company and do not sell your products to Wal-Mart you may want to take another shot. Wal-Mart announced last month that it is planning to source $20 billion from American businesses owned by women. The program, called the "Global Women's Economic Empowerment Initiative," will last for five years which means $4 billion per year. That is $1.5 billion more per year than they are currently sourcing.
This is a great program for the many women run businesses and one that could mean the difference between continuing or going under for some. Good for Wal-Mart.
I am interested in seeing how the program will actually work. Beyond being female, what will be the criteria for deciding on which products get included? I am also interested in whether, at least for the toy department; this is a zero sum game or whether the department is expanding to accommodate the new vendors.
We should all keep our eyes on this program.