Apps and the Toy Industry

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Chris Sherman is on the cutting edge of play and technology.  He is the
Founder and CEO at Engage Digital Media, a company that executes trade shows that feature the latest in business to consumer commerce.  Chris’s latest event is the App Developers Conference which will take place in Santa Clara, CA from October 26-27.  I asked Chris to tell us about what is happening with Apps and how they can benefit the toy industry.  Here is what Chris has to say.

9-square-apps (3) In this world of iPads, iPhones, iTouchs and other smartphones, understanding how apps fit into your product strategy is critical. Last quarter alone Apple sold 20.24 million iPhones and 9.25 million iPads. That’s just last quarter! There are now over 200 million iPhone, iPad and iPod Touch devices in the hands of consumers.

Clearly, consumers – both parents and kids – have embraced these devices. And with them, apps – those small software applications that allow users to do a variety of wonderful things from sharing photos and playing games to watching movies and purchasing products. The technology is moving fast and the proliferation of these mobile devices is simply to powerful to ignore. With the creation of their own apps, toy companies have the opportunity to engage with consumers on a whole new level.

Adc-logo-300x113 (3) It was for this very reason we created the App Developers Conference taking place Oct 26-27, 2011 in Santa Clara and invite you to join us. The conference discusses app development, marketing and revenue strategies. More than 50 expert speakers are participating.

At the show you be able to:

The conference includes sessions from a diverse range of speakers (more than 50), including executives from Wal-Mart, Pandora, Smule, Samsung, AT&T, Netflix, Nissan, Nielson, BMW, Microsoft, Qualcomm, Intel Capital and dozens of others. Three conference tracks cover Emerging Platforms, Monetization and Business Strategy, and Programming and DesignThe full schedule and speakers are available at:

As a Global Toy News reader, you benefit from an extra $100 off the conference price – just use coupon code GTOYNEWS – this is on top of the Summer Special discount of $100 which expires this August 19th — that’s a fantastic $200 savings!  We hope to see you at the show.

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