Suzanne-Mills Winkler is the President and owner of DDW, Dynamic Design Works, Inc a full service social media marketing and creative design agency specializing in the toy and consumer products industries. Prior to starting DDW, Suzanne was with Mattel, Inc. for over 16 years where she rose to the top in senior creative management. She developed major brands such as Barbie, Cabbage Patch Kids, Polly Pocket and Disney licensed products. A four-time winner of the Mattel Excellence Award, Suzanne has led the design and development of a multitude of successful toys.
I am an avid social media advocate so I knew it would be a great decision for me and my Marketing Manager, Shannah Katz, to attend BlogHer 2011. What is BlogHer? BlogHer is the leading participatory news, entertainment and information network for women online. It creates opportunities for its members via a community hub , annual conferences and a publishing network of more than 2,500 qualified blog affiliates.
The 2011 BlogHer Conference offered:
- A target rich environment of ideal customers 2500 strong in beautiful San Diego, California.
- Direct access to customers for your brand and product offerings for kids.
- Reaching potential customers through the exploding world of blogging and social media.
I am concerned that the toy industry is still unaware of the huge benefits of working with bloggers and the importance of social media. This was evident with the lack of representation of toy brands and toy retailers exhibiting at the expo. BlogHer is a direct way for brands to reach their customer and charm her with new product offerings for her kids. The benefit of connecting your brand with bloggers is priceless.
Hasbro’s Playskool had a presence with a strong showing of Sesame Street, along with Hot Wheels and Pressman Games at BlogHer last week in San Diego. But where were all the other toy companies and toy retailers? Didn’t they realize this conference has all of the top mommy & daddy bloggers in one place?
Proctor & Gamble recognized this and offered an amazing display of their products. If you wanted the P&G swag, lucky for you, they shipped it to your house direct, so no lugging laundry detergent required! Bloggers (including me) filled out an online computer survey, so now P&G has access to thousands of influential bloggers’ key information to stay in touch in regards to potential new product reviews, giveaways and brand ambassadorships. A huge win for P&G!
This conference exemplified a premium opportunity to reach top bloggers and have bloggers become an advocate for your product. Overall, BlogHer was very valuable and I learned a great deal about the new BlogHer world and how to connect products with social media effectively. I am offering BlogHer recaps about what we learned at the conference on my company blog here: www.ddw.us.com/blog.