For years I have been beating the drum on the importance of toys in our society, not just for their obvious utility in the life of a child, but for their profound impact on the world. I have repeated the stories of Frank Lloyd Wright being inspired by a set of building blocks, and of the Wright brothers crediting a toy airplane given them as a birthday gift as the inspiration for their interest and ultimately their creating the first powered heavier-than-air-craft.
I keep expecting this message to be picked up by others. I keep hoping some noted expert is going to start making the talk show rounds and spreading the word on what is so important about toys and games. What do we learn from them? What are their many benefits to us all?
But, alas, this has not happened. I volunteer, and operators are standing by, but I am not a PhD, MD, or other noted academic, and thus not credible in substantiating the profound impact, and importance of toys.
So here’s the idea. Inside every toy package print up an interesting, humorous, and compelling explanation, aimed at moms and dads, on the learning value of that particular product. It may teach fine motor skills, cooperation, how to follow rules, development of the imagination – whatever that toy or game encourages, inspires, inculcates or teaches. Explain it, talk it up, illustrate it in every toy and game package as an insert or on the inside of the package, as well.
How about on the outside of the box? Why should you buy this toy/game? Here’s why! Why buy your kids and your family toys and games to play with together? Let us tell you why! Again, and again, in interesting, entertaining, and informative ways. We can talk it up ourselves to begin to educate the population on the importance of toys and play.
Let's think inside the box.