Captain America, The Smurfs and Ice Age 4; Wall Street’s worries about movie tie-ins

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Next Ice Age 4 Continental Drift will be released in summer 2012 
Will 2011 go down in history as the year tie-in movies hit the wall?  In a year in which too few consumer dollars are chasing too many movies, it’s certainly possible. At least some in the business media seems to think so.

In my case alone, I was on Thursday, interviewed on the subject by both Bloomberg  TV and The Street.  You can see why they are interested when you look at the number of movie releases this summer:

  • Thor
  • Pirates of the Caribbean; On Stranger Tides
  • Kung Fu Panda 2
  • Green Lantern
  • Cars 2
  • Transformers:  Dark of the Moon
  • Harry Potter and the Deathly Hallows: Part II
  • Winnie the Pooh
  • Captain America: The First Avenger
  • The Smurfs
  • Ice Age 4

This does not include all children’s movies as these films also have to contend with competition for dollars and mind share from:

  • Mr. Popper’s Penguins
  • Spy Kids: All the Time in the World
  • Conan the Barbarian
  • Rise of the Planet of the Apes
  • Judy Moody and the Not Bummer Summer

That makes 11 movie tie-ins and 16 total movies aimed at kids.  Sales against movie tie-ins will certainly continue to struggle this summer as each movie tries to break through.  But do movie tie-ins present a bigger challenge to the toy industry.  That in my next posting.

 

2 thoughts

  1. As the CG character designer for The Smurfs, I can say that since the property has a 50 year global presence and has never been tapped for a Hollywood feature film until now, domestic sales are important but shouldn’t be held as a bell weather for success. I think we’ll see a huge growth in both international awareness of the franchise, and robust box office and merchandise sales worldwide. It’s a good film.

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