Greetings from the AIJU Conference; Toy and Child Researchers Come Together in Alicante Spain

I hope all of you are having a great licensing show in Las Vegas.  This year’s event is the first I have ever missed but I am doing so for a good reason.  I am in Alicante, Spain where I have been invited to speak to the AIJU International conference of toys and children’s’ products.

The conference is different than most toy industry events in that it brings together researchers, companies and designers in order to share and discuss the latest advances in research and development in products designed for children.  I will be speaking on the topic:  “The Toy Industry and the Changing Face of the Girl Consumer; what we can do to keep girls playing longer.”

If you would like to learn more about the AIJU and the topics covered at this conference, you can do so by clicking here. More later.

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