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We recently changed the name of our company, USA Toy Experts, to Global Toy Experts.  It better represents the global reach of our brand and also shares the branding for our magazine, Global Toy News.  I wanted to share the news with you so below is our press release.

NEW YORK – June 2, 2011USA Toy Experts, a consultancy and resource that provides cutting-edge analysis and strategies to toy manufacturers who are looking to raise their profile in the United States, has been renamed Global Toy Experts to better reflect the company’s expertise and services.  Global Toy Experts provides high level contacts, proprietary information and strategic and tactical planning to toy companies wishing to enhance their revenue and brand equity around the world.

“USA Toy Experts truly was a global consultancy, which is why we felt strongly that the company name should be changed to Global Toy Experts,” said CEO Richard Gottlieb, also publisher of Global Toy News.  “We work not only for companies in the U.S., but also those in Europe and Asia as well.  Our expertise and contacts around the world allow us to service all companies that are in the business of children’s play.”

Clients have included U.S. based companies like The Marketing Store, Kodak, Funrise and RoseArt, as well as European entities like Identity Games of The Netherlands, Mondo of Italy and the Spielwarenmesse Nuremberg Toy Fair, the largest toy exhibition in the world.  The company also has experience working with notable brands like Disney Princesses, Barbie, Hot Wheels and Power Rangers.

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