This is the second of three postings that will explore the notion that we as an industry do not attract a sufficient number of the best and brightest coming out of our colleges and graduate schools. . Every year, graduates come flooding out of colleges and graduate schools looking for careers in everything…but the toy industry. Yes, I know that FIT does a great job of preparing students to become designers but the number of business schools educating students for the toy industry is minuscule if not non-existent.
In my last posting, I spoke about the toy industry as invisible to job seekers
We need fresh faces with sharp, innovative minds. Why, because, with some exceptions, we have become largely stale in our thinking. Why else has our market share steadily declined over the last few years? Why else do we complain about age compression when the reality is that we don’t produce the toys that older children want?
The video game and other technology based play industries don’t have this problem. Young people fight to get in the door. Why, because it’s cool to be in that industry and because virtually every vocational and community college in the country trumpets the fact that they teach video game design as a way of increasing admissions.
So, what can the toy industry do; that in my next posting.